In 2003, the three-minute film iPod's Dirty Secret gained international attention. The film criticized Apple for not providing an alternative program for its iPod media players. The film gained attention from the nation due to its criticism of Apple's policy on battery replacement. The film was released on the Internet on the 20th of September 2003, and soon attracted media interest. The film was praised as "wonderfully rebellious" by the Washington Post.Apple introduced a replacement for batteries policy on November 14th, 2003and also launched an extended iPod warranty program on November 21.Fox News announced the date for the change in policy at "two weeks" following the release of the clip and Neil Cavuto called it a "David and Goliath story" on Fox News's Your World. Apple spokeswoman Natalie Sequeira said there was no connection between the release of the movie and the updated policy. She added that the policy changes were in effect for a few months prior to the film's release.
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