Ross began regularly streaming on Twitch when he was being with his sibling Naomi. Ross joined an NBA 2K group called Always Excelling and met Bronny James via it. Ross became famous for playing NBA 2K20 alongside James and betting matches against other streamers. Ross was streaming with Bronny in the year 2020 when LeBron joined the game. The video would then be uploaded to his Twitter. In November 2020, after being unsatisfied with NBA 2K21 and its creators, Ross started the Twitter hashtag #make2kfunagain. It has reached the top spot, becoming a popular trend across the world through the platform. At around the same time, Ross began hosting "e-date" streams, where people are competing to find a date over Discord and this led to more growth for the Twitch account.In February 2021, he became the first creator revealed to be in the Clout Gang collective 2.0 and was moved into the Wizza house with FaZe Banks, Mike Majlak, Sommer Ray, and RiceGum.On April 4 , 2021, Adin Ross's Twitch channel was attacked by an "bot attack" which caused an influx of bots causing his followers count in the moment to surpass 3 million. According to TwitchBea, Adin already had more than 1 million subscribers and was attracting around 3000 viewers per stream.
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