In 2003, Neistat's 3-minute film iPod's Dirty Secret gained international attention. It criticised Apple for not offering replacement programs for its iPod media players. The film attracted national attention because of its critique of Apple's battery replacement policy. It was posted on the Internet on September 20, 2003, and soon gained media attention. The film was praised as "wonderfully renegade" by the Washington Post.Apple introduced a policy for replacing batteries on November 14, 2003. It added an extended warranty program on November 21.Fox News announced the date for the policy change to "two weeks" following the release of the clip and Neil Cavuto called it a "David and Goliath tale" on Fox News's Your World. Apple spokeswoman Natalie Sequeira said there was no link between the release of the film and the new policy. She also said the policy revision was being worked on for several months prior to the film's release.
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